Are You Helping Local Businesses With Their Branding?
The other day, I was talking to a business and got extremely fed up. I got irritated because almost every business that I work with does the same exact thing that never works.
I asked them a typical question, “Can you tell me what makes your business different?”
Guess what they said?
“We have the lowest prices, best products and we have great customer service.”
I felt bad but I didn’t want to vocalize what I was thinking. As you can image, I said to myself “Who isn’t saying that?”.
Virtually any business can say that. So rather than making the business appear different, they are categorized with the same businesses that probably failed their customers by sharing those usual expectations and not meeting them.
So when I was done with the meeting, I walked away and pondered why everyone had the same canned answer even if it never works.
And I think I figured it out. In fact, I know I did.
Looks like I have just one more opportunity to present to my business clients.