Are Your Ready To Make A Switch

Ah, the smell of spring. Well, not really. This morning I was excited about going to downtown Chicago for the Switch book tour by authors Dan Heath and Chip Heath.

Just as it was time to head over to the train, it decided to pour ice cold rain and lucky for me, the venue was about 5 city blocks away from the train station. Needless to say, I made a great decision wearing my rain coat, although a hood would’ve been nice too.

No matter, I braved the horrific (a little exaggeration) weather and finally got to the conference room where the book tour was being held.

Low and behold, after some much needed HOT coffee and warm pastries, we all took a seat to hear Dan Heath talk about the amazing concepts in his new book Switch.

All I gotta say is wow. I took about 4 pages of notes without any fluff and left with a copy of the book. More importantly, I left with a framework of what it takes to change your behavior and the tools needed to overcome the obsticles to change.

I even managed to sneak in a question during the Q & A session which was “What strategies can you offer to make a lasting change once the emotional experience ends?”

At first you may not quite understand my question, but one of the premises of making a switch or making a change is that facts alone are not enough to cause change, but emotions are.

He added that getting engaged for marriage is an event that is almost completely based on emotional decisions rather than logical ones.

Let me just tell you that if the short talk with the author was any indication of the quality of the book (as well as their previous book Made To Stick), Switch may become a MUST READ book for many social circles, especially business people.

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