Its no secret that this is the absolute best time to market to home buyers.  While we see many challenges out there for home owners such as values dropping, homes on the market for a long time, declining income, layoffs, limited mortgage options, home buyers don’t have some of these issues.

In fact homeowners are the ones that can stimulate the market.  They can now purchase homes and very affordable prices since the values have declined.  They don’t have the challenge of being upside down on a mortgage simply because they don’t have one yet. 

Now that we know that this is a viable market, how do we get to these homeowners?  One of the best ways is by using call capture technology.  Using call capture technology, it is very simple to put up a classified ad online or in your local paper and offer them something valuable in return for their contact information. 

Usually, they call in to an 800 number and enter a certain extension number to get an audio recording of the information they asked for.  What you get in return is an email or a text message showing you the phone number of the person who just called for that information. 

What does this phone number mean to you? Simply the most powerful thing that you want for your mortgage business, a new hot lead that just basically told you that they want the information that you are providing, in this case, tips on buying a home.

All you have to do at this point is to call them and introduce them to yourself and offer them help when they need it most.  Now you have an automated lead capture system.